社群傾聽及分析

香港社群聆聽/社交分析

SocialARMS™ Hong Kong Social Listening & Analytics

Social Media is the most effective channel for modern marketers to gain customer insight, engage consumers, improve the customer journey and improve their marketing. Many customers not only sharing their product/service opinion on the social media platform, but also doing product research, discovery, consideration and brand advocacy on it before purchasing product.

社群傾聽(或稱為社群分析)非常適合監視市場營銷活動的反饋,您可以通過選擇不同的監視時間段來進行活動前或活動後監視,並在一切都為時已晚之前調整計劃!

 

社群聆聽及分析使用範例Social Analytics Case Sharing

 

觀看我們的簡短介紹視頻,了解更詳細資訊:

 

領越社群傾聽和分析服務提供:

1.社交媒體監控

It is an instant, accurate and easy-to-use research method to do market research, especially very strong for following purposes:

– Market Research or Gain Consumer Insights
– Customer Engagement
– Enhance Customer Experience & Crisis Management/Alert
– We could offer rich Social Media (e.g. Facebook, Twitter, Instagram, YouTube, WeChat, etc.), Sina Weibo, Local Forums (e.g. Hong Kong, China, Taiwan) & different Websites contents (customizable for customer).

 

2.情緒分析

Social Media data is very useful but huge, smart marketers would prefer reading summarized results instead of tons unstructured data, we use AI (artificial intelligence) based on NLP (Natural Language Processing) and 機器學習 (ML) technologies (e.g. Deep Learning) to analyze the huge unstructured data to a human understandable sentiment results – Positive, Natural, Negative**

**We do support more sentiment levels if necessary, with excellent multilingual support (e.g. Hong Kong/Taiwan’s Traditional Chinese, China/SE Asia’s Simplified Chinese and English, etc.).

 

3.廣告活動監控和效果衡量

社群傾聽可以監控指定主題的固定時間段(例如監控從活動開始到結束的營銷事件),因此可以輕鬆收集每個相關事件活動和客戶意見以進行進一步的深入分析,例如:

– Overall Exposure (What customers concern more?)
– Overall Feedback (How’s the feeling of customers about the marketing event/promotion/activity?)
– Customer Suggestions & Other Insights (Any suggestion or special expectation that customers mentioned?)

 

4.競爭對手分析

Social Listening can easily monitor different brands, products or services using the same criterial and data format, so customer can compare their performance within a fixed period.

例如電訊服務提供商,您可以進行以下比較:

– Pricing
– Service Quality
– Signal Coverage
– Package Acceptance of Customers

 

5.危機監控和警報

Social Listening can let you monitor a list of potential crisis, and alert you by Email or SMS when it has been reached a preset level (e.g. When a crisis keyword has been appeared for more than 5 times within a day or one hour).

 

6.行業報告

Most traditional reports use government announced historical data and/or combine with some traditional market survey results, such as phone survey or street interview. The common problems of traditional report are:

Market status may already be outdated – consumer market changes very rapidly, a few months ago’ historical data may already be unable to reflect the latest market situation, but social media contents are timely updated, its content can be very close to the latest market situation.

Lack of sufficient customer feedback – traditional survey techniques can’t be collected huge quantity customer feedback due to cost consideration, social media listening is an effective & efficient technique to gain customer insight.

#SocialListening #SocialAnalytics #SocialMediaAnalysis #SocialMediaAnalytics #MarketResearch #CompetitorAnalysis #DigitalMarketing #ResearchTool #社交聆聽 #社交媒體分析 #社群聆聽 #社群分析 #社會化聆聽 #社會化媒體監測 #社交聆聽監測 #市場調查 #HongKong #香港

請隨時與我們聯繫以安排免費的產品演示。

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