社群傾聽及分析

領越集團社群分析平台設計概念

Social Analytics – More than just listening!

Many social media monitoring tools on the market are just concentrated on the “Listening” part, they are mainly designed for collecting concerned Social content but lack complete analytical functions, that may be good enough for News Clipping purpose but could not fully unleashing the power of Social Media monitoring, analyzed social content can usually discover many valued business insights and market trends.

 

Ai + 機器學習 (ML) 分析

A good Social Analytics tool not only offering fruitful social data but also offering a lot of useful analytical results that enterprises needed, such as:

  • 準確的多語言情感分析
  • 自動類別和子類別分類
  • 有價值的關鍵詞發現
  • 關鍵字之間的相互性
  • KPI計算
  • 統計與趨勢分析
  • 危機監控和警報

 

The Bonus of Social Analytics – Hidden Insights

Other than the expected contents and statistical results, social analytics can usually discover some hidden insights because the machine could analyze a large amount of data (Big 數據) at the same time but a human could analyze a small amount of data sequentially only, the added Ai (Artificial Intelligence) and 機器學習 (ML) calculations could also assist to find out more insights.

 

Leading Edge Social Analytics running at self-developed Modern 數據 Platform

Social Analytics Methodology

 

(1) DATA

Leading Edge social analytics solution supports flexible/customizable data sources, such as:

Social 數據:

  • 主流的社交媒體平台
  • 新聞媒體
  • 本地討論區/博客
  • 自定化的網站

Optional 數據:

  • Search Engines’ Results
  • Customer 數據 (e.g. Internal Sales/Marketing/Operation/Accounting/System 數據)
  • External 數據 (e.g. Weather, Stock Market, Google Analytics, Baidu Analytics, Facebook AD, Linkedin AD, Other Systems/Websites, etc.)

 

(2) 分析

Leading Edge social analytics solution uses self-developed analytical system running at proprietary Modern 數據 Platform, not only providing high performance and high stability operation but also supporting Ai and Machine-learning functions to offer more possible analysis results. Other features are as below:

  • Ai (Artificial Intelligence) + ML (機器學習 (ML)) technology
  • 多語言分析支援 (例如英文、繁體中文、簡體中文、廣東話/港式口語等)
  • 先進的噪音過濾
  • 高精度語境分析
  • 情緒分析
  • 自動類別和子類別分類

 

(3) 洞察力

領越社群分析解決方案提供了用戶友好的“自動交互式儀表板”,用於顯示分析結果,客戶可以在普通的網頁瀏覽器上訪問該儀表板,以下是一些示例結果:

  • 統計/ KPI計算摘要
  • 戰役成效分析
  • 分類主題(類別/子類別)
  • 情緒分析(正面/中性/負面)
  • 有價值的關鍵字列表(自動發現)
  • 關鍵字之間的相互性
  • 影響者 / 網紅分析
  • 趨勢時間表
  • 危機監控和警報

 

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