Scoring to Customer and Segmentation
Customer scoring is based on the segmentation of your customer database
Customer scoring draws on customer data. The score assigned to each of your customers is calculated from the data you have on them. You can use all types of data to build a scoring system:
- Socio-demographic data: age, sex, marital status, profession
- Psychological data: interests, opinions
- Behavioral data: purchase history, data of last purchase, purchase frequency, Apps behavior, Campaign conversion rate, etc.